When starting in your candle business it is best to learn about your product line and its benefits. You should be able to answer the question " Why should I buy your candles when I can buy a candle almost anywhere?" This is a very good question. You should know your inventory as well as the benefits of your candles which would lead a prospect to purchasing a product or joining your business. My candles are made of natural waxes, vegetable extracts, double lead free wicks and burn almost soot free therefore making it a cleaner burning candle. Also knowing your product line including , jar candles, votives, soy soaps, melt warmers as well as mineral makeup makes you sound knowledgeable and exudes confidence since you understand the products and their benefits.
When at a candle conference in Las Vegas last year, I gave my business card to the waitress at the restaurant I was eating at and after looking at my card, asked me about the candles. I told her about the candles and their benefits as well as my product line. The waitress seemed impressed and said she would look into the business and left. A moment later a woman who was also a distributor for the candle company sitting with her party at a different table, came up to me and told me how professional I sounded and that I really showed confidence in my business.
You don't need to know everything about your product but knowing the benefits and inventory of your product shows confidence in your business and will draw others to do as you are doing. People will stand up and take notice !
www.tamacandles.scent-team.com
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